First Coast Pet

In a dramatic press update on 27 August 2008, Sharp Corporation unveiled its latest technological weapon against bird flu! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in eliminating the bird flu virus known as H5N1.

Every now and then, the press reminds us that bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic does not just sound terrifying. It is. That’s when a deadly virus turns totally global, in a very negative sense. 50 million people may die in a global pandemic. No way, you say. But its happened before, during the 1918 Spanish Flu pandemic! That deadly killer flu was confirmed on 5 October 2005 by the World Health Organization (WHO) to be caused by H1N1, a bird flu virus.

Do I have your attention now? Is it time to PANIC?

Not now. Updated on 10 Sep 2008, WHO statistics shows the death toll at 245 from 1996 when the H5N1 virus was first identified in China. So what’s the fuss? Mutation of the bird flu virus to achieve human-to-human transmission capability is the ultimate horror of the scientific community. As of today, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. But if (it seems the virus has not reached the “when” stage) the dreaded virus mutation takes place, you can expect pandemonium on a global scale.

With increasing momentum. many countries are conscientiously preparing for the worse (more on this in a later post). At the individual level, we should start making preparations too.

Ok, so what has the Sharp ionic air purifier to do with all this. Isn’t it just another ionic air purifier? Yes, it’s ordinary in that it takes care of the usual stuff that we look for in an air purifier – dust, dirt, smoke, dander, pollen, cuisine and pet odours, pollutants, allergens etc. If there is really a tested defence shield against a deadly virus, why not? That’s what Sharp is claiming, get the all-in-one package with their Plasmacluster Ion Air Purifier.

The next obvious question for the value-conscious, would be “yes, that makes a whole lot of sense but at what cost”? Here again, Sharp claims that it’s at no extra cost! Sharp contends that it is cheaper than any other ordinary ionic air purifier when measured over 5 years. A case of over-delivering by Sharp? But, how is this possible in this nothing-is-for-free world?

Well, in promotional materials, using the Plasmacluster Ionic Air Purifier Model FP-N40CX as the basis, Sharp contends that it is much better value for money as there is no filter replacement costs for the first 5 years. At first sight, the typical competitor’s upfront cost of US$160 looks cheap compared to Sharp’s US$399. But add in the annual replacement filter replacement costs of US$100 and the total outlay for the competing ionic air purifier comes to US$560.

Feedback on relevant data on Sharp or its competitors will be very much appreciated. Just email me if you have actual numbers.

In the meantime, I will study the Sharp Plasmacluster Ion Technology more closely. Now is the time to research, while bird flu is still not quite at pandemic proportions.

Don’t let other things in life lead you to procrastinate. I have been there. It was like a horror movie that ran for months. Paranoia abounded in crowded places even as people commuted to work on buses and MRT trains. Taxis cruised empty as stories were told of the infected travelling in them to hospital. It was near pandemonium in many Asian cities as pandemic fears took hold. In case you have not heard, the year was 2003. The SARS (severe acute respiratory syndrome) virus originated in Asia and infected 8,096 people around the world, resulting in 774 fatalities. We all know that being well prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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